Publishers Note
Commentary by Scot Giambalvo
Stupid, stupid, stupid... leave me
alone!
Does no one read the small print anymore?
Recently I received an e-vite in my e-mail box. It’s an “electronic
invitation” provided by
Evite.com, for people who are too lazy to manage their own e-mail and
marketing information. You see, this evite.com service will send out
announcements and reminders for you to a specified list of recipients.
What the user of evite.com’s services probably doesn’t know (unless they
read the Privacy Policy statement) is that evite.com offers no privacy for
the user or the user’s recipients. As a matter of fact, evite.com sells
every ounce of the user and the user’s e-mail list information to third
party data collection services.
That’s right, not only does this sneaky evite.com service track the user,
but it tracks who the user sends e-vites to, and will track them as well.
(This is clearly an invasion of privacy, but I guess they’ll just keep on
doing it until someone gets pissed off enough.)
Don’t believe me?
Here’s a couple of tasty tidbits from the evite.com Privacy Policy
statement:
...When you send messages to others through
our service (e.g., an Evite invitation or a Reminder), we collect and
retain the e-mail addresses or other pertinent contact information of
those persons to whom you send the message... ...Some of your Data also
may be shared with our business partners... ...Evite may disclose your
Data, the contents of your private communications, or the contact
information of your guests...
...It is possible that as we continue to develop our Web site and our
business, Evite and/or related assets might be acquired. In such a
transaction, customer information may be transferred to the acquiring
entity... ...Evite works with third-party advertising companies to place
banner ads on our site and in e-mail communications sent to our registered
users and to recipients of invites... ...The third-party advertising
companies also may read or set cookies on your hard drive, use pixel tags,
track which ads you have viewed, or collect other information about you...
...Third parties who offer services, banner ads, or promotions through our
site also may independently collect information about our registered
users, visitors to our Web site and recipients of our communications
through cookies, pixel tags, checkout pages, or otherwise, and may
independently send communications to you. The privacy practices of
advertisers and other companies who provide services or ads through our
site are not covered by this privacy policy... ...While Evite does not
give users the opportunity to remove their information from our
database... [you can surf their site for hours with no hope of ever opting
out.]
So, how much does that suck?
And if it’s not bad enough that I have to fight off these advertising
companies like DoubleClick and LiveFluence, the organization that keeps
sending me these annoying e-vites lists a return e-mail address that is
nonexistent, and of course this lousy evite.com site actually states that
they offer no facility for “opting-out” if one wishes not to receive these
irritating, unsolicited e-vites. (Actually, they do, but the Mensa Society
has been trying to figure it out for two years now, so good luck.)
Nice huh? Now you can’t even trust the people who just want to get their
information to you in the easiest, practically cost-free, and least
demanding way available, now made possible through the marvel of the
Internet and a sleazy company called
evite.com a subsidiary
of Citysearch.com,
wholly owned by TicketMaster. Figures.
Hope you enjoy this issue.
Scot Giambalvo
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