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Harrisburg, Pennsylvania's online News, Opinion, Arts and Entertainment information archive, serving the PA Capital Region. |
| ABC-27 Free Classifieds A Hit! by David Banyas
"I love your site. I can find anything from refrigerators to socks to lamps. Just wanted to say thank you for a wonderful service." "I placed an ad, and the day after I placed it I got a call for the item and the following weekend I sold the mountain bike. Thanks for this site, it is perfect and it is a great help. Thank you." ABC-27, the leading news station in Central Pennsylvania, having just won five Emmys this past September, is bucking for more awards. The station has had the foresight enough to expand its online services at www.abc27.com and partner with SellStuffLocal.com to create "ABC-27 Classifieds," an excellent alternative to the typical classified sections of the daily newspapers. "The major benefits that our customers like better than the newspaper," says Pete Cafarchio, Vice President of Marketing for SellStuffLocal.com. "Are that it’s free, it reaches more people, the response time is so much faster, and even the pictures are free to put onto the site – making it much easier for our auto sales customers." And there is no shortage of satisfied customers. The "Testimonials" link on the site uncovers boundless praise from sellers, buyers and job-seekers alike. Even the partners are enjoying what the service offers. "This partnership with SellStuffLocal.com is an ideal fit for ABC-27," said Joe Lewin, ABC-27’s President and General Manager. "It represents another service that we can provide to the community. Our site users will receive an excellent online classifieds experience." "This is definitely a partnership with many wins," said Jeff Conrady, President and CEO of SellStuffLocal.com. "Now, even more users will be able to access our free online classifieds, and advertisers will gain access to more consumers." Since its debut in June 2000, SellStuffLocal.com has posted over 19,000 ads, has over 10,000 registered members, gets over 1000 hits a day online, and has sold over $3.5 million worth of merchandise and services for members. "[ABC-27 Classifieds] is one of the best vehicles with which to sell goods and services," said ABC-27 General Sales Manager Ron Saylor. "First off, it’s cutting edge technology unlike any other site that we’ve seen before. And once we realized that it would be of an ultimate benefit to the community, we jumped all over it. Since then, we’ve increased traffic to about 84,000 page users (number of times users go between pages on the same website) a week." Even though it might not have the sky-high statistics of eBay.com, the nation’s leading online swap meet/auction block, abc27 Classifieds is more than ideal for local outlets. "eBay users around here love us, too," said Cafarchio. "First of all: it’s all local so you can inspect the item before you buy, plus there’s no shipping and therefore no extra charges to the buyer. There’s no bidding, and we don’t charge a percentage to anyone for any sales." There are seven categories on the site from which to choose: Merchandise, Yard Sales, Employment, Services, Vehicles, Real Estate, and Wanted To Buy. Each one is explained in its namesakes. Explore and discover the ease of use whether looking to sell, buy, or apply for jobs. Are there any rules to follow? "No illegal weapons, no descramblers, and no adult paraphernalia," says Cafarchio. "Otherwise, we take anything. It’s very simple to use." Agreed. This reporter browsed and registered into the database on the site while interviewing Cafarchio on the phone. Look for an old Compaq going for $110. |
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