Cool Stuff About Business and Entertainment
in the Greater Harrisburg, PA Area.

Chesapeake Bagel - The Hole Story

by Lisa Hummel

We all know about bagels. Plain bagels. Cinnamon and raisin bagels. Bagels with cream cheese. Bagels with lox. Bagels from New York City. Bagels from Harrisburg — that try very hard to be like those bagels from New York City. It seems like everyone is eating bagels these days — and why not? They’re much more fashionable and up-to-the-minute than the average toast or, dare we mention, bread … And, in this area, there are a wide variety of places to get your bagel fix, including Chesapeake Bagel Bakery, a favorite spot that has been serving to the locals for more than three years.

Chesapeake Bagel BakeryWith three stores in the area, Chesapeake Bagel has more than made its corner on the market. At any given moment, its stores are filled with people ordering their bagels for breakfast or their bagel sandwiches for lunch, or, according to Director of Operations Mark Barbour, even bagels for a mid-evening snack. In a world that seems infatuated with the bagel, Chesapeake Bagel has risen to the occasion. Although Barbour admits that most bagel shops make their bagels in much the same way, he takes pride in the fact that his stores’ bagels are made fresh throughout the day — on a schedule that bakes them every day, usually on the hour. “That’s one of the first things that I changed here,” Barbour says, on implementing the fresh-baking of the bagels. “People really appreciate a fresh product.”

Another aspect of the business that Barbour takes pride in is the fact that each of the three Chesapeake Bagel shops pay great attention to customer service — especially in a fast-paced city such as Harrisburg. “People want to come in and they want to get out,” he adds; in order to do so, “all employees are cross-trained” so that, as a team, they can satisfy the customer on a continual basis. Barbour does this “cross training” to insure that the customer enjoys not only his food, but his experience with Chesapeake Bagel, as well. “That way, you get them to come back more often,” he explains, adding that, with personalized and quick service a large majority of his daily customers have become regulars — many of whom order the same thing, day after day, year after year. “I have one customer who has ordered the same thing for breakfast and lunch for over a year,” he says, smiling, “there are a lot of regulars.”

It’s no surprise, then, that of the three stores, Chesapeake Bagel’s Strawberry Square shop draws the chain’s biggest lunch crowd. Located in the heart of downtown, the corner-shop “does the best business Monday through Friday of all of the stores,” Barbour states, “the customer count is twice as high.” And, with such a high amount of customers, many of them professional, the store also serves as the meeting ground for the occasional business conference. “The other day we had a few people eating over blueprints,” Barbour says, “I would like us to be that place where people come.”

To capitalize on the popularity of the bagel market, Chesapeake Bagel is “changing the menu constantly,” according to Barbour, in an effort to change the public’s concept that their store is “just bagels and cream cheese.” In addition to the fourteen choices of bagels available, Chesapeake Bagel now offers foccacia and bagel sandwiches — a feature that offers more variety to the customer than just the meat, they also get to pick the bread. “You can vary the bread, which varies the sandwich,” enthuses Barbour, adding that the sandwich has brought new life to the bagel world. Although the new selections on the menu have added variety to the store’s offerings, Barbour admits that bagels remain the biggest seller — especially the plain type, “It’s like vanilla ice cream,” he says, “the plain bagel is still the most popular thing.”

After years in the bagel business, Barb our has clearly learned the ropes of the industry. He knows the importance of freshness, of product quality, of quick service, and, finally, of a diverse menu. He has also learned that the bagel business is much more than bread and butter … it’s a way of life. Making a superior product and keeping the customers happy is “not an easy thing to do right,” he starts, adding, “I want to do it right.” And, so far, he has.

 


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