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| Cool Stuff About Business and Entertainment in the Greater Harrisburg, PA Area. |
MODE @ Work
by Tammi Hitchcock Tucked in the 900 block of North Third Street in Midtown Harrisburg, The Bead Tree is a treat for creative and non-creative spirits alike. Not at all pretentious, the store front decorated in bold colors and sparkling lights immediately invites passers-by to satisfy their curiosity and discover what treasures are held inside. Once inside, you find every shelf and corner filled with items to touch and appreciate.
If you think The Bead Tree is just beads, youre sadly mistaken. There are millions of beads, but theres also stained glass items, original art from local Harrisburg artists, clothing, and books. Downstairs in the bead store is Stantons used bookstore, Books Down Under. Here you can find used, rare, and out-of-print books for your perusing pleasure. The Bead Tree uses ads in national trade magazines, a newsletter sent to frequent customers, a brand new website, and local newspaper calendars for marketing, but Stanton reports her best advertising comes from word-of-mouth. Although most of The Bead Trees business is local, Stanton is increasing her business through a catalog she just published and the website. She has no minimum order requirements, a fact that has increased the Bead Trees niche in the bead market near-and-far. Recently, a customer from Montana ordered several semi-precious stone beads from Stanton using only a two-inch by two-inch advertisement showing them as stock in the store. Stanton will also special order items you need if they arent in stock. Theres always something to do in Harrisburg if you look in the right places. On Monday nights and Saturday afternoons, there are classes at The Bead Tree. Classes are offered for children and adults, beginners to advanced, and are taught by several local artists and jewelry makers. Hemp is one of the more popular classes recently, but classes cover basic bead stringing to traditional weaving. People need to see how easy it is to make your own jewelry, Stanton excitedly adds. Her favorite thing about the business is I get to come to work and play every day, and I get to teach people that come in every day how to play. Theres a table set up in the store at which customers and Stanton can work on jewelry. If you cant seem to get something youre working on just right, Stanton will take time and show you what to do or help you figure it out. Take the time to check out The Bead Tree and Books Down Under in Midtown. Youre sure to find that special gift or book you were looking for.
by Tammi Hitchcock Its 90 degrees outside and youre in the mood for a treat. What do you think of? Ice cream of course, and if youre thinking of your favorite flavors like Muddy Sneakers or Tiger Tracks, you must be thinking of Three B Ice Cream.
Weisse began his ice cream career in production and quickly discovered there was great potential for ice cream sales. During the first ten years Three B was in business, they made their own ice cream. Concentrating on sales and customer service, Weiss began purchasing ice cream from a local manufacturer. During a good week 5000 7000 gallons of ice cream are scooped at the combined locations. Definitely a sign of delicious ice cream, made and scooped in PA. With target customers including anyone that eats ice cream, marketing is not a problem. Even the weatherman helps sales by reporting a change in outside temperature by ten degrees. When its hot, people come from near and far for Three B Ice Cream. Its even rumored there are those who stop for Three B ice cream after traveling over 50 miles on their way to the mountains. Confident from the start, Weisse felt he couldnt lose if the demand for ice cream was there. His management style is down-to-earth. As Weisse puts it, theres no such thing as a boss here, theyre all equal. Everybody works together. That style has made Three B Ice Cream an extended family for some employees. Students return summer after summer to work for Weisse, and even stick around years after they graduate because of the quality of employment theyve experienced. The General Manager of Three B, Josh Rissinger, started with Weisse when he was 16 and will take over once Weisse retires. If we didnt love what we do, we wouldnt be here states Rissinger. That commitment to employees is passed on to the customers. We try to take care of everybody, make everybody happy, Weisse says. We feel somehow we have a happy atmosphere. An atmosphere of customer relaxation is greatly encouraged with strategic picnic benches and places to rest while enjoying your treat. Each Three B store is a stand alone building intentionally not attached to a strip mall or other various buildings. Three B Ice Cream is a destination, and quality is the key. Quality employees, quality ice cream, quality time. It all seems to be the key for success for Weisse and his Three B Ice Cream stores.
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