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Personality Profiles Ron Bleacher,
Promotions Direction
WQXA 105.7FM

The Secret Life
of Ronnie Ramone

By Tony Richards

It’s no secret radio personalities don’t make a fortune. Most, not all, but most maintain a “real” job to pay the bills. But for most it’s the on-air experience, not the money, that is the real pay off. For Ronnie Ramone, WQXA 105.7FM The X’s “cement,” there’s more that goes on behind the scenes than behind the mic.

Ronnie RamoneRonnie Ramone lives a double life. By day, The X’s evening and weekend on-air personality is also known as Ron Bleacher, The X’s Promotion Director. A mere 25 years old, Ron has several years of radio experience including stints at WLAN 92, and WARM 103. And this is not a tame man by any means. Full of energy and drive, it’s quite a story of how Ron won the Promotions Director position at The X. “It was persistence. Persistence and a little inside knowledge about the person who was doing the interviewing and decision making,” Ron told MODE. “I found out the person I needed to talk to was a ‘ladies man.’ Appealing to his weaker side, I started sending him only half of Playboy centerfolds with notes telling him that if he wanted to see the other halves, he’d have to interview me.” Oddly, it worked for Ron, and he landed the Promotion Director position just over two years ago.

When asked what it was like working as a Promotion Director (PD) at The X, Ron replied, “Well, it’s like working at a playground with all my best friends.” Ron gets to do a lot more than your average run-of-the-mill PD, and it shows. “I’m a little more willing than most people. Willing to got out on a limb, willing to try new things.” Ron commented. “I think the reason that I’m so successful at what I do is my willingness to act at a moment’s notice. Everyone at the station knows that if it’s got to be done, I’m willing to do it.” You name it, and Ron does it. While managing his PR staff, Ron also does voice overs, image programs, some engineering, and of course, fills in as the infamous Ronnie Ramone.

Ron’s willingness to do just about anything “radio-related” clearly has contributed to his quickly growing success; it’s also earned him the title of “whipping boy” with the predominantly female on-air staff. Among the common and commonly weird things Ron has been “volunteered” to do, his most memorable include being a human target for a female boxer during Jen Shade’s morning show. “That’s right,” said Ron. “I was there to verify that the female boxer could really throw a punch, can you visualize that scene?” He was also asked to verify the “hooterness” of the Hooter girls when they visited the station. It’s obviously not all whippings for Ron.

But if Hank, the angry drunken dwarf from the Howard Stern Show, were to come to Wanda’s, who do you think The X would send? That’s right, Ron — uh, Ronnie!

But what of Ronnie Ramone, the mysterious on-air personality? First, the name itself suggests intrigue. Unlike Ron’s previous on-air pseudo-names like Ron Ready at WLAN, and Ron Austin at WARM 103, Ron wanted to personify one of his favorite bands, the Ramones. The first time it rolled off his tongue, Ronnie Ramone sounded so smooth that he knew it was a keeper.

The melodramatic tone of his voice has wooed many a woman. Ron recalls one flasher incident (of many, he assures us) that wasn’t what he expected. “I was hosting a concert event when I got a call from the station. It was the on-air personality telling me that he got a call from a ‘hot’ sounding woman who was coming out to the concert to flash me. Great, I thought, forgetting about it for about two hours. Then, this woman wearing a tiny tight top, spandex shorts, and Spice Girl platform shoes walks up to me. I’m not really paying attention to her because, well, she’s at least 50! Really! Suddenly she says, ‘I’m the one who called the station,’ and pulls up her top flashing me. It freaked me out so much I threw up.” Never a dull moment for Ronnie.

Adding to his worst nightmare stories, Ron told us, “Of course there’s the time I was at the station all alone (thank God) one Sunday. I put a song on and went to the bathroom. Something must of gone wrong, because all of the sudden there was dead air. I began to panic. I got up and ran to the booth as fast as I could and put another song on, only then noticing that my pants were still around my ankles. Talk about stress.”

Finally, MODE asked Ron (and Ronnie) what he liked most about working at The X. “Networking,” he said, plain and simple. “I love the opportunity to develop working relationships. It helps the station and it keeps me on top everything. As the Promotions Director or as a personality, I’m always networking.”

So listen carefully to The X. Sometime, when you least expect it, you’ll hear the secret voice of Ronnie Ramone … late at night, or on a Sunday, or even from a desolate motorhome parked on the Susquehanna with no bathroom, an ice-cold shower, and a fan dressed up like Gene Simmons of KISS knocking on the door.

Persistence counts, Ron, keep it up!

 

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