| Why should I care about advertising on the Internet? You
should care about everything that affects your business. The Internet is truly in
the spotlight right now, but it’s definitely not new. The Internet has been around
since the early sixties, and all along has been used for information exchange between
universities and governments. Just recently has "big business" realized the
potential of advertising on the Internet. Commerce via the Internet is global yet
affordable. Imagine that. You should care about advertising on the Internet because your
business, however big or small, can reach the entire world, 24 hours a day, 365 days a
year.
A small investment can go a long way. Depending on who you work with to
do your Internet advertising, you could pay as little as nothing to get on the Internet.
(We offer free Internet ads!) The key to advertising on the Internet is finding the right
people to advertise with. The right people will tell you honestly if the Internet is an
advertising avenue you should explore. They will evaluate your business and offer you
affordable advertising options. They can give you statistics regarding the number of
people that view your ads, and show you ways to make those statistics turn into profits.
But BE CAREFUL, there are a lot of sharks out there just waiting to rip you off.
Done right, it can be HUGE. Look before you leap. The Internet will be
there tomorrow, and there is no rush. Ask a lot of questions before you chose a company to
put you on the Internet. Tell them you have three primary goals, and ask them how they
will address them. Your first goal is to have as many people, "Net surfers"
visit your Internet site as possible each day. Your second goal is to show your product or
service in a way that is informative and exciting, yet fast. Your final goal is to get the
"surfer" to respond to your ad, either by asking for more information or by
actually buying something. They should be impressed, and able to address each goal readily
and in plain english.
If it’s FREE, take it! This is our shameless self-promotion.
Advertise in the print edition of MODE, and we’ll put your exact same ad on
the Internet for FREE! We’ve decided to do this because we value our
advertisers’ business and believe they deserve a chance to experience advertising on
the Internet with NO RISK. If our advertisers find success, BRAVO. If they don’t ,
well no harm done. So call MODE today, and find out how you can advertise on the
Internet for FREE. Only from your friends at MODE! |
